Dear Jennifer,

I am so pleased to share with you the great news that today, March 11, 2013, the EU's sales ban on animal-tested cosmetics went into full force. This means that cosmetics and cosmetics ingredients tested on animals can no longer be sold in Europe, even if the testing happened outside the EU. If cosmetics companies—including those in the U.S.—want to reach the 500 million consumers in Europe, they will no longer be able to subject animals such as rabbits, rats, and mice to tests such as force-feeding, dripping chemicals into rabbits' eyes, and rubbing substances onto animals' abraided skin.

This is a landmark victory in the campaign against cruel experiments on animals, and it will save thousands of animals around the world from frightening and painful tests conducted in the name of vanity. And it happened because consumers around the world, like you, said "No" to cruel cosmetics.

PETA's brand-new, first-ever global Cruelty-Free Shopping Guide makes compassionate shopping easier than ever, and you can order your free copy of the guide here to take with you every time you shop! Compassionate consumers can also refer to PETA's lists of companies that do and don't test on animals, updated weekly, available online here.

PETA welcomes this historic victory for the animals and encourages everyone to support the more than 1,300 compassionate companies on PETA's cruelty-free list that have pledged never to conduct, commission, or pay for tests on animals anywhere in the world!

Sincerely,

Kathy Guillermo Senior Vice President Laboratory Investigations Department